The French automotive giant has decided to build a particular version of C3 in India and South America for a constantly expanding market.

Citroen wants to significantly increase its international dimension not only in Europe. For this reason it has created a particular version of the new # C3 ad hoc for the Indian market and for the South American market.

These vehicles will be produced in these two countries and will be marketed over the next three years. The car manufacturer wants to meet the needs of these two markets which are potentially explosive in terms of sales. His will is therefore to converge towards a local style taking inspiration from a global cosmopolitan vision.

That's why he wanted to create an ad hoc version for both India and South America . This car will lead the way for a series of three-model cars that will be built and developed by local teams. The program in question was presented in 2019.

Its realization is expected by 2024 and the covid-19 pandemic has slowed its realization.

This program is based on three fundamental aspects, namely a competitive offer within the heart of the market, an experience based on well-being on board and a design suited to the countries in question.

Citroen wants to push a lot in terms of local integration and give a signal of closeness to people. India is an important and new market for Citroen. Very soon it will be the third largest market in the world and this certainly cannot be overlooked by an international automotive company.

The French manufacturer has been present in India for a very short time and precisely since 2019. However, the first imported model was # C5 Aircross in 2021. Obviously, we will try first of all to arrive in the big Indian cities in order to give people a new concept of car. .

It is therefore necessary to create a new customer experience by creating an infrastructural network but also an informative online sales site.

The automotive market in India is constantly evolving and is recording interesting data in terms of growth. Technically, expectations are around four million cars sold annually by 2025 and segment B cars represent around a quarter of this market.

India is a vast nation in terms of geography and in terms of diversity. In fact, a car means affirming one's own achievement in the context of a social status and this could absolutely be grasped in the best way by Citroen. The new C3 is aimed mainly at consumers with an age range of around 30, belonging to an emerging middle class with a good income and attentive to the value of the products.

The new car differs slightly from our C3 that we all know starting from the positioning of the steering wheel as it has been positioned to the right.

On the other hand, the South American market is also constantly evolving and like China it is characterized by a great diversity of people's welfare states. If Citroen manages to enter these markets, it could certainly have excellent results in terms of sales.

The ecological transition in these two countries is still seen as something very far away and therefore a beautiful ready and perfectly snappy car could be absolutely interesting according to a sales aspect already in the world today.

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