Thanks to a tweet, the owner Elon Musk wanted to communicate the opening of the proprietary charging network.

There was something that had been circulating in the air for some time, but now it's official. Although Elon Musk has always amazed the world with unforeseen statements, what we are about to tell now has been in the air for several days if not weeks.

As we all know Tesla has a proprietary charging network that allows those who buy a Tesla car to recharge their car quickly.

In a tweet Elon Musk said he wanted to open his own charging network called Supercharger to vehicles from other manufacturers. All this by the end of the year.

This choice is interesting as we are talking about about 2600 stations and about 25,000 recharging stations.

25,000 charging stations scattered around the world are an enormous figure that could also give a turning point for all those who do not have a Tesla car, but do not need to recharge their electric car.

If in an early phase of the market, it was clearly a matter of monopoly for Tesla cars only, now it is time to expand it.

To recharge at a Tesla charging station, cars can do it via an adapter and recharge with direct current or alternatively alternating current at a slower rate.

By updating the app, it will therefore also be possible to find the closest fast charging column, even if you do not own a Tesla car.

In this way, the owners of electric cars, such as the Renault Zoe but also an electric Smart Fortwo, will no longer have the anxiety of having to find a charging station along their journey.

Many analysts are therefore wondering whether this decision is correct in several respects. In our opinion, Tesla's choice is quite far-sighted as it widens the cars' ability to recharge and is still a source of extra income for the company.

Furthermore, let's not forget that if a user comes into contact with a specific Brand, he somehow enters into a relationship system with the Brand. If, for example, an owner of an Audi Q4 e-Tron decides to recharge his car, the proximity to the Tesla Brand could have secondary effects for the purchase of a car of the brand.

Therefore, underneath the opening of the network to everyone, there is the desire to make one's network and brand more known and more usable.

This move must therefore not be seen as a loss of exclusivity, as some analysts say, but as a desire to develop a product that is as interesting and revolutionary as possible.

Elon Musk has created an international brand that is seen as exclusive and that only a few people can afford a car of that brand.

By expanding its electric charging network and giving everyone the opportunity to recharge, it gives the opportunity to have an optimal situation not only for people, but for the whole community and sustainable mobility.

credit photo TESLA media press
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